2018 SILMO

2018 SILMO


SILMO 2018 were held from September 28th to October 1st in Paris this year, 
 and as one of global eyewear brand, MUZIK EYEWEAR participated in this largest eyewear fair, SILMO 2018 again.

Every year, MUZIK EYEWEAR unique booth design have gotten great attentions from visitors. 

This year, MUZIK booth has been designed with a concept, 'WHITE COLLECTION', which highlights MUZIK’s products and vibes. 

Due to the bright and sophisticated booth design, the show was going smoothly in cheerful atmosphere,

 and the booth was crowded with so many buyers and visitors from morning till the end of day, during four days.

Especially, MUZIK’s 18FW-19SS new season campaign photos and films received enthusiastic responses in the most. 

 MUZIK’s new season campaign theme, “No Muzik, No Life” has full of humor and fun, so that visitors enjoyed and loved it so much.

Also, MUZIK’s second album project “BLACK GRADATION” and the best seller / collaboration works with a famous artist MINA KWON, 'M90’s', had been nicely displayed inside the booth. 

One of the big issues at the booth was MUZIK’s re-branding news. MUZIK’s new signature colors and logo were firstly presented at this SILMO 2018, 

and it will be officially launched to public, next year, in 2019.   

For the SILMO show, MUZIK’s team members have been running 9,000km with all the hard works, and design crews have dedicated to develop 
 the concept of ‘WHITE COLLECTION’. We want to say thank you for all these dedications and visiting. 
 MUZIK will be back and present new collections again at the next show, SILMO 2019. SEE YOU NEXT YEAR!