• THE SIXTH SENSE
    2019fw - 2020ss collection

    ‘The Sixth Sense’ as MUZIK's 2019FW – 2020SS season campaign presents the pleasure of new reversal.
    In celebration of the 6th anniversary of the brand, the existing brand color became more
    vividly through the rebranding. This is a seasonal campaign showing the second act of MUZIK
    reborn with sensibility in a witty way. By working closely with various materials such as music,
    culture, and fashion, MUZIK proposes various colors and distinct signatures, expressing
    the beauty felt intuitively through the simplicity of the faithful basics and the more mature details.

  • NO MUZIK, NO LIFE
    2018fw - 2019ss collection

    The new season campaign, “No Muzik, No Life” got inspiration from a famous
    music store and reinterpret its slogan in MUZIK’s style. Naturally or intentionally,
    “music” effects on our daily lives, giving us great motivation. Just like the power
    of music, MUZIK also wants t o smoothly pervade various people’s daily routines
    and lives with this FW2018 – SS2019 new season campaign.

  • PLAY IT in milan #03
    2018

    To be able to communicate with everyone through MUZIK products,
    as if w eare communicating through music.

  • PLAY IT in milan #02
    2017

    To be able to communicate with everyone through MUZIK products,
    as if w eare communicating through music.

  • TURN on the MUZIK
    2017fw - 2018ss collection

    To symbolize this season c ampaign as refreshing elements, the slogan
    ‘Turn on the MUZIK’ an also be under stood along ‘turning on’ or ‘playing’.
    To differentiate the collection from the past, MUZIK attempts in creating
    its very own style by adding individual wit ont o classic models.

  • TINT IT UP
    2017

  • PLAY IT in milan
    2017

    To be able to communicate with everyone through MUZIK products,
    as if w eare communicating through music.

  • BLACK MUZIK
    2016fw - 2017ss collection

    Inspired by the genr e of Black Music in which the gr adual fusing of diff bring
    genres took action. We hope to pursue their unique fusion, which cr eated not
    only vibrant style but controlled expression in all of our pr oducts.

  • PLAY IT in newyork
    2015

    To be able to communicate with everyone through MUZIK products,
    as if w eare communicating through music.

  • PURITY ORIGIN
    2015fw - 2016ss collection

    CHANGEMOVEMENT, SILKYSOLID, ELEGANTBALANCE
    Applying the flow of invisible movements in music ont o our eyewear and
    imitating musical elements like beats and vibe nations.

  • JAM SESSION
    2014fw - 2015ss collection

    Mixing and expressing the level of volume of
    straight lines and curv es with a quick wit.

    REFLECTION
    Taking the best-selling models of Hip Hop, P op, Funky Soul and Drip Rock
    and fitting reflection lenses onto the models, w e released a new Reflection
    Line. To differentiate the models of the r eflection line from the original
    collection, a special signatur e is printed inside the t emple.

  • PLAY IT in paris
    2014

    To be able to communicate with everyone through MUZIK products,
    as if w eare communicating through music.